In Raebareli, Anand Mishra left his city job and took a risk few dared — growing lemons instead of wheat. Years later, he’s earning five times more than before.
From onions and mushrooms to strawberries and processing units, SumArth’s holistic model transformed farming across 500 villages — turning recurring costs into recurring income.
When rubber farming became unprofitable due to cheap imports, Biju Narayanan of Kannur, Kerala, shifted to cultivating exotic fruits like rambutan, mangosteen, and pepper. Employing high-density farming and multi-level cropping, he now earns up to Rs 15 lakh per acre.
Meet five extraordinary changemakers transforming Indian agriculture with bold ideas, indigenous wisdom, and innovations that are quietly reshaping the way India farms, eats, and thrives. This September, Optum Presents The Better India Showcase, supported by the M3M Foundation, is honouring their impact.
Dragon fruit farming is booming across India. From soil-less techniques to making your own fertiliser, these farmers share tips that helped them earn up to Rs 2 crore annually. Here's how you can start your journey.
Bibi Fatima Women’s Self-Help Group from Dharwad’s Teertha village wins UNDP’s Equator Initiative Award for pioneering sustainable farming practices, millet revival initiatives, and unwavering commitment to food and nutritional security.
This World Photography Day, step inside India’s fields through portraits of farmers who are saving seeds, reviving traditions, and growing crops that change lives.
Darlapudi Ravi was an assistant general manager at a cement industry when he realised how modern dietary practices lead to a variety of diseases. Here's how this realisation motivated him to build a seed bank.