Farming

They said the Desert Rose was too exotic. Too delicate. Not worth it. Jalandhar proved them all wrong. From a small village in Tamil Nadu, he built a blooming business around a plant that requires almost no maintenance, just sun, water, and love.

After working as a script supervisor in Bollywood, Sneha Rajguru joined her father to build BaapBeti Farms near Pune. They grow organic vegetables, offer a farmstay experience, practice permaculture and sustain livelihoods while celebrating nature.

Bay leaf cultivation in North Dinajpur, West Bengal, has grown into a Rs 400 crore industry in 20 years. Women are key in sorting and drying, earning dignified incomes and reshaping agricultural livelihoods. Learn how this spice boom is changing lives.

Former journalist Hitarth Pandya left his newsroom career to start Kids for the Environment Development Initiative (KEDI) in Vadodara. Through farming, skits, and hands-on activities, he has introduced over 20,000 children across five Vadodara schools.

Discover how ex-scientist Kamini Singh used her research to build Doctor Moringa Pvt Ltd, creating 22 moringa products and transforming incomes of rural farmers across UP.

Kerala farmer S P Sujith Swaminikarthil cultivated a ‘pookkalam’ on six cents of land in Alappuzha, featuring over 25 varieties of flowering and edible plants. Blending Onam tradition with sustainable farming, his 24-metre-wide floral creation has drawn hundreds of visitors.

Harsh Patil, from Nandurbar, Maharashtra, turned to innovative farming techniques after climate change affected his family's traditional crops. He started growing saffron using aeroponics in a small room, earning lakhs. He shares a step-by-step guide.

Bees do far more than make honey — they’re the hidden force behind farming. By pollinating crops, they boost harvests, improve food quality, and sustain biodiversity.

Meet five extraordinary changemakers transforming Indian agriculture with bold ideas, indigenous wisdom, and innovations that are quietly reshaping the way India farms, eats, and thrives. This September, Optum Presents The Better India Showcase, supported by the M3M Foundation, is honouring their impact.

This farmer from Namakkal in Tamil Nadu cultivates maize fodder for his cattle in a cupboard. He gets around 5 kgs of fodder in just 8 days. Here's how he does it.