Jaya and Parvathy Avanoor from Kerala started a traditionally prepared virgin coconut oil brand — Purvina, with the intent to educate people about its benefits.
Started in 2019, Yeshoda and Reha Karuturi gave a ‘modern twist’ to the decades-old traditional flower market by introducing a subscription system through their startup Hoovu.
Wrapped and steamed in Vistaraku leaves, these healthy idlis are made from different types of millet that Chittem Sudheer purchases directly from tribal farmers every month.