Sustainable fashion

Kapil Bhatia founded Unirec in 2021, a sustainable fashion brand that creates clothes from recycled plastic, saving tons of plastic waste from entering landfills.

Maharashtra resident Sara Lakhani launched a collection where she made clothes with Kantha embroidery using plastic waste, landing a spot on Lakme Fashion Week 2022.

It was a chance internship at Auroville, Pondicherry, which transformed Soumya’s ideas on sustainable fashion as a student, eventually leading to her launching an eco-friendly fashion brand Hibiscus Heroes, in 2020.

Designer Anshika Yadav quit her job to launch Let’s Save As, a sustainable fashion brand that upcycles waste fabric into chic clothing, bags and more, preventing this environmental hazard from entering landfills.

Mother-daughter duo Uma and Ritesha Jairaj started Ahaira project in Hyderabad as a way to cope with their losses. Today, the brand promotes Telangana’s local ikat designs.

Founded by Gujarat couple Shipa and Hardik Patel and their siblings, Chhapa is a sustainable clothing and accessory brand aiming to revive hand block printing, while earning crores.

Zoya Wahi and Nitij Singh started Aslee in 2019 as a way to reach out to communities in a sustainable manner. Today, the eco-friendly brand focuses on products made out of hemp, bamboo and Himalayan nettle.

Doodlage founded by Kriti Tula is a Delhi based design house that uses discarded waste cloth from factories to create her unique items of sustainable fashion line.

Lucknow-based Greenwear Fashion, founded by Abhishek Pathak, produces a variety of fabrics, including Khadi, woven on solar looms and handlooms, and also creates different types of garments using these fabrics.

From using whole banana plants, bamboo fibre and other plant-based materials, here's how Indian designers are modifying their designs to become more sustainable.