In the heart of Mumbai, where the controlled chaos of city life often overshadows its environmental challenges, Prakruthi Rao and Akshara Mehta, co-founders of Juhu Beach Studio, are revolutionising fashion by turning textile waste into durable, handcrafted products. With an all-women team, they emphasise sustainable practices and community support, creating timeless pieces that promote responsible consumption and redefine the relationship between style and sustainability.