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Sustainable fashion

Sustainable Chic: 2 Mumbai Women Are Turning Textile Waste Into Fashion You Can Use for Years

By Hemlata Chouhan

In the heart of Mumbai, where the controlled chaos of city life often overshadows its environmental challenges, Prakruthi Rao and Akshara Mehta, co-founders of Juhu Beach Studio, are revolutionising fashion by turning textile waste into durable, handcrafted products. With an all-women team, they emphasise sustainable practices and community support, creating timeless pieces that promote responsible consumption and redefine the relationship between style and sustainability.