Sustainable fashion

In Dhemaji, Assam, designer Jagrity Phukan is leading a quiet revolution through her venture, Way of Living Studio. Rooted in sustainability and community, she’s reviving Assam’s heritage silks — Muga and Eri — while empowering rural women, many of them survivors of violence, to earn dignified livelihoods.

From a Delhi runway to a Gujarat charkha, khadi links breathable comfort with craft and pride. Fair pricing, better design and clear traceability are moving handspun fabric into modern wardrobes while more value reaches spinner and weaver homes.

Samvit Govindani and Shaurya Sharma are tackling plastic pollution by turning discarded PVC banners into stylish everyday products. Their initiative, ‘Project ReFlex’, empowers women from low-income backgrounds by providing steady work and income, turning environmental challenges into meaningful opportunities.

Can bioleather really replace animal leather? Pritesh Mistry’s The Bio Company is answering this question by turning tomato waste into eco-friendly bioleather.

Sisters Taniya & Sujata started Suta with Rs 6 lakh. Today, it’s a Rs 50 Cr saree brand empowering 16,000 weavers. Here's how they did it.

Sushmita Kaneri, a software engineer-turned-social entrepreneur, launched Gullakaari to revive India’s endangered crafts and empower 1,000+ artisans with sustainable livelihoods. She is training them to make functional products through traditional art.

Discover how Anshul Malhotra of Krishna Wool created 2,200 handloom designs, preserving Himachali traditions while empowering rural women weavers.

From upcycled textiles to recycled plastic fabrics, these five fashion startups are making waves by prioritising the planet and people in their designs.

Did you know it takes 30 PET bottles to make a chic blazer? K Sankar, and his son, Senthil, are helping recycle over 15 lakh PET bottles and turning them into fashionable clothes.

Pune's Vaishali Kulkarni founded KBCols Sciences along with her husband Arjun Singh, with the unique aim of using microbes to make organic textile colours that are safe for the environment.