agriculture innovation

Over the past 30 years, Phuman Singh Kaurra from Punjab has been turning his family's fortunes around through carrot farming. He also has a seed bank that can cultivate up to 650 acres of land.

In Raebareli, Anand Mishra left his city job and took a risk few dared — growing lemons instead of wheat. Years later, he’s earning five times more than before.

From onions and mushrooms to strawberries and processing units, SumArth’s holistic model transformed farming across 500 villages — turning recurring costs into recurring income.

Meet five extraordinary changemakers transforming Indian agriculture with bold ideas, indigenous wisdom, and innovations that are quietly reshaping the way India farms, eats, and thrives. This September, Optum Presents The Better India Showcase, supported by the M3M Foundation, is honouring their impact.

Looking to boost farm income and grow sustainably? Learn how Pritpal Singh moved from traditional farming to hydroponics, built a successful high-yield setup, and now helps others do the same. Follow his step-by-step journey to start your profitable hydroponic farm.

Aprajita Bansal runs Phal Phool, a startup that sells apples and other products grown on her family orchard in Banon, Himachal Pradesh.

He’s growing avocados in a place where water is scarce — how did he crack the code?

In Vidarbha, where farmers have long struggled with hardship, Krushi Sarathi, a movement founded by a local farmer's son, is planting seeds of change. Empowering farmers with tools, technology, and knowledge, Krushi Sarathi connects them to brighter futures.

Class 12 student Suhani Chauhan has developed a solar-powered agro vehicle to help small farmers reduce costs and carbon emissions, offering an eco-friendly option for sustainable farming.

Right after graduation, Sandeep Kannan turned to hydroponics farming, a relatively new concept in his hometown, Tirupati. Here's how he's reaping success through his startup, 'Vyavasayi Bhoomi'.