Observing the year-round demand for lemons, Anand Mishra switched from growing traditional crops like wheat, paddy, and peas to cultivating lemons in Uttar Pradesh.
Jodhpur couple Rajnush and Vedika Agarwal have turned their ancestral land into an experiential farm named MharoKhet, where they grow several organic exotic vegetables.
For the past three decades, the Jhariya family from Bhalchhel village in Gir, Gujarat, has been sourcing mangoes across India to create a unique mango orchard.
Lawyer Keya Salot set up Farm2Fam to cultivate exotic berries in Maharashtra. She quit her job to grow fruits like raspberries and blueberries with the aim of reducing dependency on imported goods.