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Indian Handicrafts

This Start-up Social Enterprise Aims To Change Lives Of 7 Million Artisans In India

By Ashiya Shah

India is a country traditionally rich in arts and crafts. Artisans are the backbone of the non-farm rural economy, with an estimated 7 million artisans engaged in craft production. Over the past 30 years, the number of Indian artisans has decreased by 30%. They, then either engage in manual labour work or are unemployed, abandoning their high level of handicraft skills. Srujna is a social enterprise aiming to improve the standard of living of the artisans and also encourage more people to seek crafts as a livelihood option.

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