aloe vera business

In drought-prone Satara, Maharashtra, farmer Hrushikesh Jayasing Dhane turned adversity into success by making aloe vera products like soaps, shampoos, and juices, building a multi-crore business.

It all started when Ajay Swamy, a tea stall owner in Rajasthan, read about aloe vera in the newspaper. He started farming the plant and now earns lakhs by selling 45 products.