While your regular supermarket varieties of turmeric usually have 3% to 5% curcumin content, the Lakadong Turmeric powder sold by Shillong-based Zizira goes as high as 12%.
An Ahmedabad-based architect couple, Bhadri and Snehal, who started tHE gRID Architects, has built Mitti Ke Rang, a restaurant from clay, turmeric, reclaimed jute and wood and more.
Every year, he exports close to six tonnes of ginger and turmeric (fresh and processed) to the US and countries in Europe. Moreover, he has trained over 200 farmers in the region.