Traditional

From tangy lemon to fiery green chilli, discover the timeless charm of Indian pickles with these easy-to-make recipes — just perfect for winters.

UP-based Sabhapati Shukla and his wife Shakuntala run Shukla Ji Sirka, a business that sells traditionally made vinegar across India, helping the couple earn crores.

Foodzeee is an Instagram page run by Bengaluru-based Shivboojitha and Swarnalakshmi Srinivasan. With dishes like Thathe idli, curd rice and filter coffee, their over 7 lakh followers can't get enough.

Chandigarh-based Ghrats Fresh Atta was launched by three friends who are on a mission to revive a dying tradition, sustainably produce food, and provide employment to others.

Located amidst a bustling street named Bazaar street in Trichy, is a 105-year-old shop that packs sweets in bamboo baskets.

Be it roshogolla or sambar, tell us about that one food origin fight you just cannot stay out of.

“When I started, I wanted to make it easier for people to cook food that reminds them of home. I hope people find it easy to replicate food that was, perhaps, cooked in their granny’s kitchen,” says Sneha Sirivara.

At a time when over 48 lakh people across 30 districts have been affected by the #AssamFloods, the region’s traditional wisdom holds out hope.

They sell at least 30,000+ units of their products in a month and even ship abroad to Germany, Australia, the US, Canada, Maldives, and the Middle-east.

“The solutions for every one of our problems can be found in nature. Similarly, in the case of calamities, nature has its own unique techniques.”