Surendra Pal, an agriculturist from Punjab, started cultivating cotton in 2009. Today, along with growing his own vegetables, he makes cotton clothes, quilts and mattresses that even reach England.
"We don’t expose this rich fibre to any kind of chemical treatment. Some of our natural dyes like marigold and indigo are known to have skin-healing properties as well."
His desire to create a business that would balance commercial aspirations while also make an impact on the society, led to the founding of Wishbook, a mobile-app-based platform that is providing opportunities for micro-entrepreneurs to sell women’s apparel in their network and earn money without making any investment.
While the government is doing its bit by providing these certifications, we, as aware citizens, should try and observe before buying or consuming any product.
Industrialisation and rising consumer demand have severely affected a lot of traditional art forms and handicraft industries. Anokhi Museum in Rajasthan is trying to preserve such a dying handicraft and art form – hand printing.