Sustainable fashion

It’s a towel. It’s a napkin. Nope, it’s a next-gen minimalistic style statement that has graced international fashion ramps! #Lifestyle #LiveGreen

If you're looking for earrings that are ethically made but doesn't skimp on style, we've got you covered. See how eco-friendly meets fashion-friendly! #Lifestyle #LiveGreen

Think switching to a sustainable lifestyle is an expensive affair? Not anymore. These 10 easy solutions cost less than 1,000 and are completely environment friendly!

Why this matters? Because India continues to dispose almost 95 per cent of its end-of-life tyres through unsustainable ways that cause immense environmental and health hazards. #GreenIndia #Upcycle #Innovation

“At one glance, it is just another piece of clothing. But we don’t realise the effort and natural resources that went into weaving that fabric and creating the garment. The lack of consciousness was one major challenge to set the balance right.” #Respect #Inspiration

Anakaputhur is a suburb of Chennai that lies a little beyond the international airport on the banks of the Adyar. Around 15-years-ago, a group of third-generation weavers of this village decided to stray away from a tradition of almost 9 decades.

Upholding their traditional looms and fabrics and gaining acceptance in Mumbai's fashion industry, these designers are striking a balance between these two worlds.

The dynamic of “trendy through necessity” makes sustainable fashion an incredibly exciting area right now.

B Label is a concept with sustainability at its heart.

Collaborating with local Indian artisans, the brand offers a variety of products including shoes, bags, woollen accessories and even games.