While drumstick farming is often unprofitable, cultivating moringa leaves is lucrative, thanks to global demand. Farmers like Sarla Mann and Dr Kandasami Saravanan emphasise choosing the right variety, using organic methods, and leveraging value-added products to achieve international market success.
After 11 years at TCS, Jitender Mann returned to his ancestral home in Haryana, where he and his wife, Sarla, began organic farming, focusing on moringa and transforming it into a profitable venture.