With more awareness about the environmental damage caused by sanitary waste rising among people, many women are switching back to a practice followed by our grandmothers or mothers in the olden days—homemade cloth pads.
The idea is to introduce the concept of menstrual hygiene, change attitudes and practices towards the demand, use and disposal of pads, and build an ecosystem that enhances the agency of girls and women.
With low levels of formal employment in slum communities, Myna employs women and trains them to be entrepreneurs who run franchisee businesses for women’s products.
The menstrual hygiene issue is about much more than the various products in the market. Before we solve other critical aspects, there is a fundamental aspect of making this issue normal, which is most important.
The ‘Breaking the Silence’ campaign aims to bust all the myths and unfairness around menstruation and has declared 2017’s theme as ‘Men Take Lead’. In that spirit, the India Bull Riders – Bangalore will mark the International Menstrual Hygiene Day with a historic ride.