Indian crafts

Sushmita Kaneri, a software engineer-turned-social entrepreneur, launched Gullakaari to revive India’s endangered crafts and empower 1,000+ artisans with sustainable livelihoods. She is training them to make functional products through traditional art.

Kirti Goel founded P-TAL to revive the Thathera craft, empowering artisans and earning Rs 36 crore a year by blending traditional art with modern designs.

Sunita and Suhas Ramegowda run 'The Good Gift', a startup that is bringing back the age-old practice of making rag dolls based around craft-making.