folk art India

For centuries, storytellers carried painted scrolls across villages, unrolling epics as they sang. But Pattachitra, India’s ancient scroll art, began to fade with time. Today, artists and communities are bringing it back—stroke by stroke—reviving a 2,000-year-old legacy with new voices, new media, and the same timeless stories.

As Labubu dolls go viral, discover 7 traditional Indian dolls that carry generations of storytelling, culture, and handmade artistry — from Rajasthan to Manipur.

India’s endangered art forms are an integral part of its cultural fabric. Discover seven unique traditions—from Rogan Art to Lepcha weaving—and learn how we can support their preservation.