flower

Once forgotten, Kashmir’s crimson mawal flower is blooming again — colouring Wazwan feasts and opening global markets for sustainable, heritage-led farming.

These tribal farmers had no land rights, no irrigation, and no steady income. Today, jasmine fields have replaced uncertainty. With every bloom, their lives are transforming—offering hope, stability, and an end to forced migration.

Skip the fleeting bouquets this Valentine's Day — plant these romantic perennials instead and watch your love bloom year after year.

“Having moved to Gurugram, I would often crib about not finding good flowers here when compared to Delhi. I thought why not change,” she explains.