eco-friendly fashion

What started as a conversation between two sisters—about disability, design, and what childhood feels like—soon became a babywear brand. One that partners with artisans, writes poems into fabric, and makes space for softness in a fast-moving world. It’s less about trends, more about tenderness.

From upcycled textiles to recycled plastic fabrics, these five fashion startups are making waves by prioritising the planet and people in their designs.

Anish Malpani is the visionary behind Ashaya, the venture that is turning multi-layered plastic waste into trendy sunglasses. Anish explains why he left a cushy US career to embark on this journey.