Chandigarh's Dr Shweta Gupta runs Little Llama to sell eco-friendly fabric toys that have made celebrities – including Sonam Kapoor, Soha Ali Khan, and Neha Dhupia, – her fans!
Kolkata's Chaitali Das started her organisation Rakshak Foundation works with prison inmates to making jute products and revive the once-flourishing industry.
This Diwali and Christmas, choose artisanal brands for your gifts and support the communities behind these crafts. From kitchenware by P-Tal to dolls by Guddee, explore eight brands with their diverse handcrafted products.
On realising that people are forgetting all about Northeast India's hidden crafts, Assam’s Julie Kagti founded ‘Curtain Call Adventures’ for travellers who want to immerse themselves in the region's culture.
In 2019, Chandigarh couple Mohit Ahluwalia and Jagjyot Kaur quit their decade-long corporate careers to start ‘Raamae’, which sells hand-block printed products like cushion covers, tote bags, quilts, pouches etc made by skilled artisans.
Chemical engineer Niyati Kukadia found her calling in travel, and one trip led her to the nomadic Mir community in Gujarat. She helps sell their traditional beadwork through her venture Tokar Sustainable Designs.
Entrepreneur Arati Hiremath has worked to keep the Kasuti form of embroidery alive for the last 30-odd years, and her venture Artikrafts sells this ancient embroidery across the world, seeing turnovers with lakhs every year.
Anshul Malhotra, who helms her father’s handloom business Krishna Wools, talks about how she helps women in Himachal Pradesh’s Mandi earn a stable living through weaving, and how she fought archaic notions to keep this tradition alive.
Rajasthan’s Jaswant Kumar Meenakar’s family has been creating stunning Meenakari jewels and art pieces for centuries. They exclusively handcraft the jewels for royalty to date.