wheredoesyourtrashgo

EcoCushion Paper, a family-run startup, is changing the packaging industry by replacing plastic bubble wrap with 100% recyclable honeycomb paper. Discover how they built this innovative business and the steps they took to create an eco-friendly alternative to plastic.

Childhood friends Naren Raj and Ashutosh Ananth are the co-founders of Rescript, a Bengaluru-based sustainable stationery brand that is reshaping how India thinks about paper. By turning waste paper into eco-friendly products, they are proving that business, impact, and everyday responsibility can go hand in hand.

Composting isn't just for big backyards—there are easy ways to do it right in your flat. From kitchen waste to cow dung, discover simple ways to cut down waste and boost your plants.

From streetlights powered by food waste to jewellery made from newspapers, these 4 NGO’s in Tamil Nadu are upcycling discarded materials into tools for change.

Brainchild of Pradeep Kokkat and Ali Asgar from Kerala, ‘Green Bio’ has redefined eco-friendly packaging. These bottles only leave behind water, CO2, and biomass.

Two neighbours quit their corporate jobs with one bold mission — to fight India's plastic waste crisis. Their startup, Pepcom India, has already replaced over 6 million plastic containers with eco-friendly packaging, saved 200 tonnes of waste, and crossed Rs 2 crore in revenue — all while eyeing a bigger, greener future.

In the hours after every IPL match, when thousands have left the stadium, Bengaluru’s Team Saahas and SWMRT get to work—clearing the waste, sorting recyclables, and showing how citizen-led action can fill systemic gaps.

Every receipt, notepad, and printout seems harmless — until you realise India is heading towards a paper crisis. Discover how mindful habits and everyday choices, backed by real on-ground change, are helping save forests, water, and energy across the country.

What seems like waste to the common eye is actually a treasure trove of nutrients for plants. These people found interesting ways to nourish their garden from their waste at home.

Embrace sustainability this summer with five eco-friendly brands, from biodegradable bottles to plastic-free skincare and more. Make your summer stylish.