small-scale farming

Gaurav Pachauri took up freshwater pearl farming after failing to crack government exams for four years. He set up a pearl farm in Bharatpur, Rajasthan, earning Rs 55 lakh within 21 months.

Chokhone Krichena from Mao, Manipur, is leading Dianthe to bridge the gap between rural floriculture farmers and urban markets. By guaranteeing the farmers marketability and fair prices, Chokhone is helping them boost their incomes, and ensuring that the beauty of Mao’s flowers reaches cities across India.