slow fashion india

What started as a conversation between two sisters—about disability, design, and what childhood feels like—soon became a babywear brand. One that partners with artisans, writes poems into fabric, and makes space for softness in a fast-moving world. It’s less about trends, more about tenderness.

Long before fast fashion and synthetic blends, India was weaving magic with natural dyes, human hands, and unmatched patience. These ancient textiles tell a story of timeless style and sustainability.

When a luxury brand priced Kolhapuri-style sandals at Rs 1.16 lakh, it didn’t create a fashion moment — it simply echoed a craft India has honoured for centuries.

Discover 7 rare Indian textiles, their unique weaves, and natural dyes, revealing rich cultural stories across India’s diverse regions.

Started by Heena Patel with just a pair of knitting needles, Magic Needles is now a Rs 8.5 crore handmade brand empowering more than 300 women, championing slow fashion, and building a global crafting community across over 35 countries.