Santosh Jadhav

From food labels and farming to sexual health, composting, and civic action — meet the five digital creators nominated for Optum Presents The Better India Showcase, supported by M3M Foundation, for proving that online content can spark lasting offline impact.

With a hefty 18.2 million subscribers on YouTube, Indian Farmer, founded by two friends — Akash Jadhav and Santhosh Jadhav, is helping farmers across the country with everyday farm-related issues.