saffron business

HERB HEAVEN, led by the Mir family in Pampore, Kashmir, is taking the region’s prized saffron to the world. By blending tradition with modern methods, they empower local women artisans, providing stable jobs and preserving Kashmir’s cultural heritage through sustainable farming and quality products.

Friends-turned-co-founders Subhash and Ashish used YouTube tutorials, academic research, and sheer willpower to grow saffron indoors. Today, they earn lakhs and train others to replicate their model.