Rose Day

Despite vision impairment and financial struggles, Rajesh Kumar, who worked as a security guard, transformed his life by venturing into rose farming — eventually building a thriving business selling value-added rose products.

Mukund Thakar, a floriculturist, in Pune's Maval district launched the Pawna Phul Utpadak Sangh, helping farmers diversify their produce and earn in lakhs. Their Valentine's Day consignment is their biggest yet with 7 lakh roses reaching as far as Jammu and Kashmir and Guwahati.