organic cosmetics

Inspired by the potential of natural alternatives, Ashok Tapaswi left city life to grow Annatto trees in Fatehpur, turning forgotten red seeds into a successful natural pigment business. He is driving a movement for healthy, chemical-free sindoor and supporting farmers across India.

"Instead of buying expensive products, I would, for example, use oranges for clients who had a lack of Vitamin C. All my clients would be thrilled at my home-made packs and I was satisfied with the knowledge that I wasn’t cheating them."