kirti goel

Kirti Goel founded P-TAL to revive the Thathera craft, empowering artisans and earning Rs 36 crore a year by blending traditional art with modern designs.

Kirti Goel established P-TAL, a startup in Amritsar that sells handcrafted brass, copper, and bronze kitchenware. Her aim is to revive the dying ‘Thathera’ craft.

Kirti Goel established P-TAL, a startup in Amritsar that sells handcrafted brass, copper, and bronze kitchenware. Her aim is to revive the dying ‘Thathera’ craft. Her company, featured on Shark Tank India, now supports around 50 artisan families.