Kashmir farmers

Across Kashmir’s Pulwama, fields once filled with apples now bloom with lavender — a crop that’s cheaper to grow, easier to maintain, and far more profitable. Backed by science and government support, this purple revolution is turning farmers into entrepreneurs.

Bharat Bhushan, a pioneer in large scale cultivation of lavender in Kashmir, speaks about starting this trend a decade ago. He has influenced over 500 farmers to follow in his footsteps today.