Sushmita Kaneri, a software engineer-turned-social entrepreneur, launched Gullakaari to revive India’s endangered crafts and empower 1,000+ artisans with sustainable livelihoods. She is training them to make functional products through traditional art.
Satyam Bhandari, Rohit Negi, and Mohit Rana launched 'Foreka' under 'Heart in Hills', promoting fair trade, cold-pressed oils, and sustainable livelihoods for rural farmers.
“It is much more than making a couple of shirts. It is about creating a positive impact on the product, the environment and the people involved in making it. This outlook of a holistic growth is what drives us."
“As consumers, we are not often aware of our purchase decisions and their impact on farmers and workers down the production chain. If we were aware of the ground realities, then we would not take a decision knowingly to support exploitative production methods.”
“Fair Trade provides marginalised producers with a chance to succeed at the marketplace that generally excludes them and offers consumers the means to make their purchasing power a force for real social and economic change needed for inclusive growth.”
Harihar Bazaar, a powerful grassroots initiative, is empowering the farmers of Bastar, Chhattisgarh by giving them a stable marketplace and competitive pricing for their produce.
Pesticides, toxic zippers and buttons, and toxic clothing — kidswear comes with numerous pitfalls. Fortunately, a number of brands now offer fair-trade, sustainable designs.
Before sustainable became the new black, No Nasties was one of the first prominent labels to introduce consumers to organic, fair-trade clothing to support Indian cotton farmers.