In 2021, three college friends Jagat Kalyan, Satyam Kumar, and Nitish Verma launched Taruwar Agro to make banana fibre folder, yoga mats, baskets, paintings, coasters, and more. Following a zero-waste approach, they process all parts of trees – from leaves to stems and pulp – into useful products.
Noticing the lack of sustainable alternatives to plastic stationery in India, Delhi-based Saurabh H Mehta started NOTE (No Offence To Earth) to develop a biodegradable pen. He has sold over 20,000 units so far.
Turning trash to treasure, these eco-friendly entrepreneurs found a way to scale the problem of waste (and profit from it) by using items that would otherwise have been discarded.