e-waste recycling

From an old laptop to India’s most advanced recycling plant — this is the story of Attero, a homegrown startup transforming e-waste into gold, lithium, and opportunity. With platforms like Selsmart and MetalMandi, they’re not just fixing our junk problem — they’re building a circular economy that puts people and the planet first.

When Dr Ruby Makhija became RWA secretary, she set out to fix one problem in her Delhi colony. 8 years later, not a single bag of waste has reached the landfill — and the numbers will surprise you.

Can a cigarette butt transform into a soft toy? Or a tetra pack into a chair? These 6 Indian brands are protecting the planet by giving discarded items a new life.

Nitin and Rohan Gupta launched Attero Recycling in 2007, and use a mix of mechanical and hydrometallurgical technologies to extract 98% metals like gold and silver from e-waste.

Rakesh Khatri has created thousands of nests for sparrows, and can teach you how to make sparrow nests at home.

Trash isn’t trash. It is raw material for the next line of products. And we are glad some folks are getting it and making it happen!

All over the world, e-waste has been accumulating at an uncontrolled rate ever since the inception of the internet. The solution? Innovations like these 100% eco-friendly EWA pots! #LiveGreen #Innovation

"Our USP is the door-to-door step service we offer. Several websites and apps facilitate e-waste management. However, we have collaborated with authorised recyclers who can come to your doorstep to collect the waste."

Rajasthan's government has decided to deal with the mounting e-waste and plastic problem the state faces.