Kicked off on 4th March 2014, the idea of the campaign by Nishant, who works in a travel company’s corporate communications department and runs a youth organisation called MUSE, is to decongest Mumbai local trains and save people from falling off.
Apart from pollution control board authorities and citizen groups, Indian celebrities are also stepping on to the scene to take a stand against the rising pollution levels and using their platform to raise awareness about #DelhiSmog.