campaign

Odette Katrak from Bengaluru and co-founder of Beautiful Bharat, a citizen-led movement is a behaviour change consultant is using her training to bring about a systemic social change in the mindset of many.

This Kakinada IAS officer has come up with a rather unique idea of dealing with people who dump garbage on the street.

Iti Rawat started the ‘Red Dot Campaign’ when she started getting SOS calls from domestic abuse victims during the pandemic. More than 180 calls have been received so far.

The central idea was to have a citizen force that collected plastic waste from multiple sources in their neighborhoods – homes, shops, etc.

“Besides putting up posters everywhere detailing the need to prioritise the environment, we also encouraged residents to do away with plastic and other toxic material decorations

This article is part of our ‘TBI Corner’ where we speak to you, our reader, directly. This is all about what we’re doing as a brand, our take on various topics, and what’s up at TBI. Let us know what you think in the comments below!

Join the Lake Revivers Collective and donate now to help us breathe life back into India's lakes.

In an exclusive conversation, Radhika Mittal, Founder and Director of SSI, tells us why she started the organisation, how it has evolved, and the way forward.

The media is having a field day, given that they have so many stories now to report on. India has finally got its own #MeTooIndia, says the editor of a leading daily. To them, it means more stories and therefore more eyeballs, and ultimately more revenue.

He is part of the successful ‘Save Environment Save Kashmir’ campaign and is working hard to create environmental awareness.