Breaking Barriers

Ashu Jain, a homemaker turned into a fitness icon, Instagram Influencer (@not.just.a.grandma), and MTV Roadies contestant, is an inspiration for many at the age of 57! With her powerful journey of overcoming health challenges and breaking age-related stereotypes, she is motivating women that it is never too late to chase their dreams.

Conceptualised and created by Godrej Creative Lab and the Corporate Brand & Communications Team at Godrej Industries Group, this campaign brings to life stories of women from different backgrounds – from a young woman embracing independence in Mumbai to a homemaker building a nurturing home, from a woman reclaiming her identity to a trans woman asserting her place in society.

Captain Dr Sunaina Singh traded expectations for her dreams, becoming the first woman from her village to serve in the Indian Army.

Breaking several barriers to fly high, Nivedita Bhasin became the youngest woman pilot in the world civil aviation history to command a commercial jet aircraft at the age of 26.

Kochi resident Selina Michael has been a crematorium worker for over a decade. She talks about how this job helps her stay afloat after a life of hardships, and how her work breaks the stigma around women performing such rituals.

Swati Jagdish, is Coimbatore's lactation counsellor-turned-sex educator, who addresses a myriad of unspoken topics including breastfeeding, menstruation, consent, sexual abuse at home on her page — Maya's Amma.

Ankita believes that everyone has the strength to fight against challenges, and move forward. It’s this belief that encouraged her even after she was rejected at multiple job interviews and had to take up odd jobs.

Meet Monika, a woman who turned obstacles into opportunities with her indomitable spirit. This is how her experiences motivated her to fight harder and be stronger.

"The lack of women in this industry would always be a concern and at several instances, people have tried to insinuate that I was nothing more than a showpiece. But, I have worked my way through all this, taught myself, and now I’m proud,” says Zainab Raj from Rajasthan.

Shockingly, the rights to this legendary music was sold by AIR for just Rs 50,000 in 2006