Ayurvedic products

Inspired by the potential of natural alternatives, Ashok Tapaswi left city life to grow Annatto trees in Fatehpur, turning forgotten red seeds into a successful natural pigment business. He is driving a movement for healthy, chemical-free sindoor and supporting farmers across India.

In 2019, Vibha Harish started CosMix, a brand that offers herbal ayurvedic supplements that can be consumed with water, milk, smoothies or with food. Today, her venture got her featured on Forbes Asia's 30 Under 30 list.

Jammu resident Riddhima Arora launched Namhya Foods in 2019, which sells a series of healthy products ranging from herbal teas to regulate liver and heart health, to instant breakfast mixes, immunity-boosting lattes, healthy snacks, and PCOS and diabetes controlling teas.

For a product to be certified as ayurvedic, it has to be screened through quality verifications set by Quality Council of India (QCI), an autonomous body set up by the government and the Indian industry.