attero recycling

From an old laptop to India’s most advanced recycling plant — this is the story of Attero, a homegrown startup transforming e-waste into gold, lithium, and opportunity. With platforms like Selsmart and MetalMandi, they’re not just fixing our junk problem — they’re building a circular economy that puts people and the planet first.

Nitin and Rohan Gupta launched Attero Recycling in 2007, and use a mix of mechanical and hydrometallurgical technologies to extract 98% metals like gold and silver from e-waste.

Nitin and Rohan Gupta launched Attero Recycling in 2007, and use a mix of mechanical and hydrometallurgical technologies to extract 98% metals like gold and silver from e-waste. On International E-Waste Day, we take a look at how these brothers are tackling the e-waste tsunami in an eco-friendly and sustainable way.