artisanal Indian craft

When Yuvan Aggarwal noticed a familiar potter looking worried near his home, he paused. That moment stayed with him and grew into something that would change how artisans earn, feel valued, and stay hopeful beyond festive seasons.

When a luxury brand priced Kolhapuri-style sandals at Rs 1.16 lakh, it didn’t create a fashion moment — it simply echoed a craft India has honoured for centuries.