vocal for local

The lockdown and pandemic has uprooted several livelihoods in the past year and small-time artisans have suffered the most. Here’s how you can brighten their Diwali.

Shobha Kumari from Ranchi launched Srijan Handicrafts in 1993, to popularise hand-made dolls made using clay, sawdust, and cloth, and showcase India's cultural diversity. In the process, she has also empowered thousands of women from marginal communities.

Atlas Cycles Ltd was established by Janki Das Kapur in a small shed in Haryana to make affordable cycles for all and became a well-known brand in international markets as well.

Delhi-based ORCO offers natural, healthy and certified organic condiments and spices, which are hand ground, hand pounded and cleaned by women

Seth Walchand Hirachand Doshi started Ravalgaon confectioneries (Pan Pasand, Mango Mood and more) after he brought a sugarcane revolution to Maharashtra’s barren lands and started one of the first sugar mills in India

The initiative called ‘Shramik Samman’ aims to use local skills to manufacture local goods and sell them in local markets

The first rule of every manufacturing company is to keep its process a secret. But Godrej brothers did the opposite and distributed pamphlets in Gujarati that explained the process of making soaps from vegetable oils. Did it establish trust and appealed a larger audience? You bet

A man with no education degree or marketing teams put his own photo on the packet. Here's how Dharampal Gulati used an aggressive but simple ad campaign to flourish his MDH masala business.

How and when did India fall in love with the trusty pressure cooker? To unravel the answer, we need to go back to 1869, when a forgotten Indian inventor was born in West Bengal. #GreatIndianManufacturing

Madhya Pradesh-based KhaDigi also experiments with other natural fibres like organic cotton, and waste from bamboo and soybean.