viral vs valuable

A cryptocurrency entrepreneur spent a staggering $6.24 million on a banana taped to a wall and ate it. But do you know that Ashok Gade, a farmer from Maharashtra, transformed the humble banana into a range of delicious products like biscuits, chips, and jams, earning Rs 50 lakh a year?

Viral trends may capture our attention, but it's the enduring impact of individuals and organisations that truly shapes our world. While Zomato’s Rs 20 lakh Chief of Staff role is going viral with 10,000 applicants, did you know that Dr Kalpana Sankar, a nuclear physicist, has helped create 1.5 million.

From Karan Aujla’s luxe concert packages to Narayana Murthy’s romantic serenade, the world loves a good viral moment. But stories like Govind Bhati and Sharon Genevive’s work to preserve Rajasthan’s folk music, and Aryan Nangia’s platform for youth digital skills, are shaping a better future for generations to come.

In a world driven by viral trends and fleeting attention, some stories remain hidden yet hold powerful lessons. Discover the untold narratives that defy the spotlight and offer deeper insights into the forces shaping our lives.