traditional weaves

"Hardly anyone was using traditional Indian fabrics to make clothes for children aged five years and under. The available options were either overpriced or imported," says co-founder Shilpi Sharma Bedi.

They began by creating a Facebook page of the event along with a hashtag, #OurOdiaWedding, and posted typical Odia wedding rituals, running up to the main event, while explaining the significance and steps of these.