Dattatreya Vyas founded Swadeshi Blessings in Rajasthan to revive clay utensils and support Indian craftsmen by bypassing middlemen. The family-run business collaborates with around 120 artisans, preserving traditional crafts.
Meera Ramakrishnan, Archish Mathe Madhavan and Varishta Sampath from Bengaluru launched Zishta in 2016 to procure and sell traditional kitchenware and cutlery made from natural elements such as stone, iron, clay, neemwood, and more.
At a time when over consumption of plastic and a use-and-throw culture is choking the planet, borrowing a leaf from India’s age-old sustainable habits could make a small but important difference