On 1 May, India’s first design agency, the Pune-based Elephant Design, celebrates its 32nd year in business. It has seen them give life to household products and brands like Britannia Marie Gold, Tata Salt, Gillette Guard, Kurkure, ICICI Bank, Paper Boat, Viacom18, Uber, amongst others.
This year, it has been heartening to see private companies taking baby steps to support competitive sports in the country (apart from cricket) and promoting individual athletes. Here's why it can make a difference in India's sporting arena.
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