swadeshi

Did you know that Indian handlooms hold 95% of the handwoven fabrics in the world?

Reinventing the concept of fashion with an infuse of the ‘desi’ element and unique faces, Siddharth Mohan Nair's DesiTude is 'desi' in every aspect.

Few countries have used fabric as a tool to achieve freedom. And that’s the reason why nearly seven decades after India gained its hard-won independence, khadi continues to inspire and amaze people around the globe.