swadeshi company

Cello Group enjoys a significant market share today. But not many might know it had humble beginnings with Polyvinyl Carbonate (PVC) footwear and bangle manufacturing unit in Goregaon, Mumbai, in 1967.

If you feel the story of this swadeshi tea brand is intriguing, wait till you see its iconic logo!

If the Khurram Kharram jingle cemented its place in the audience’s mind, the humble product won millions of hearts. Coming from a Gujarati family, I can vouch that no meal is complete without Lijjat Papad.