After the Indian-styled toilet became ‘Squatty Potty’ and the humble haldi doodh’s makeover into chai-tea latte, the age-old pattal utensils also got an 'innovative' spin in the West.
As Americans take a leaf from the Indian style of squatting on toilets, there are some like Utah-based Squatty Potty that have figured out a formula to turn this inherent knowledge into a million-dollar venture.