#socent

When Greenway Grameen launched their eco-friend cookstoves, they didn't realize that one of their biggest challenges would be a gendered one: even though women in rural India were interested in buying, it was the men they needed to convince.

It’s unique. It’s for women. And it’s rural. Enough reasons for all of us to be proud of initiatives like Sakhi Unique Rural Enterprise (SURE) – a rural distribution and marketing company working with rural women entrepreneurs (sakhis) and markets clean green products like improved cook stove, solar lantern, biogas, solar water heaters etc.