After he lost his job 16 years ago, P Siva Kumar, a native of Palakkad in Kerala, started Amritha Foods with his wife Sandhya in 2005. The couple sell fresh homemade kondattam (fryums) using his mother’s recipe in a variety of flavours such as tomato, tomato, garlic, bitter gourd, onion, spinach and banana shoot, and now earns enough to support his family.