Three years ago, Tanushree Jain of Jaipur bootstrapped an idea and named it Nushaura. Today, the start-up is providing livelihood to 250 rural women through scented candles and other products.
Flowers make for popular presents, and while they pop out the colours of your room and make it smell as fresh as a meadow, the glamour only lasts for a couple of days, before you have to throw them away.
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