What Maruti Suzuki aim through this initiative is to set benchmarks across the nation in the field of road safety and subsequently realise the dream of 'Happy Roads' in India.
Despite being rarely practiced in India, the habit of wearing a seatbelt while travelling in a car is known to have saved lives even during the worst of road accidents.
To increase awareness among pedestrians to avoid using mobile phones while crossing roads, the Kolkata police have come up with the solution of detaining them and temporarily confiscating their mobile phones. The phones will be returned after an hour.
By highlighting every fatal accident spot with a square yellow patch with a red splotch in the center, the objective of the mission is to enforce the concept of safe driving by reminding drivers - they too may end up as another blotch on the road.
He takes time out to explain to the helmetless rider the repercussions of not wearing a helmet and the prime reasons why traffic police insist they ride with helmets on.